The COVID-19 pandemic has completely toppled the way businesses operate. Thanks to the outbreak of the Novel Coronavirus, the retail landscape has transformed dramatically throughout the world, with customers nowadays forging new shopping habits and increasing their expectations of brands. Years from now, when people look back on 2020, they will characterise the year by…
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With 2021 just around the corner, are you on the lookout for innovative ways to make your business stand out? Considering the pandemic scenario we are currently in, business promotion significantly depends on visual content. Having strong graphics in your content marketing strategy is essential to leave a good impression on your clients. Incorporating the…
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Web design is a constantly changing field. Popular trends of yesteryear are a distant memory today. Usually, website design trends are linked to advancements in technology, and in 2020, the technical possibilities seem limitless. Designers are seen playing with extremes, re-inventing previous styles and ceaselessly experiment with new techniques. Simultaneously, some popular styles just won’t go away…
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Recently, Google sustained two Indexing outages in the domains of mobile indexing and canonicalization, and it also disabled the Request Indexing feature. Even though some of the issues have been already resolved, and some are getting fixed as we speak, it is a moment to think of what is the future of website search ranking…
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Have you been wondering, ‘Should I really have a website for my business?’ Well, unless you are an entrepreneur who isn’t interested in growing your brand, you need to build a website for your business and as Bill Gates said, “If your business is not on the internet, then your business will be out of…
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SEO and PPC may be different approaches, but they both work for the same cause and at the same platform – search and the search engine. So it is only rational that they can be merged together to work for your web authority, instead of working with their backs against each other. Here’s what a…
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In this digital age, interactive web design is important for every business, particularly for small businesses and start-ups. At a time when e-commerce is on the rise, your typical customer is a digital one and their first interaction with you as a branded entity is possible via your website. Impressive web design connects more with visitors. Therefore, enlisting…
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Entrepreneurs trying to find their feet in the competitive Irish market can now sustain their business and improve their sales to reach new markets. Under the Irish government’s National Digital Strategy, the Local Enterprise Office (LEO) has announced financial assistance to small businesses with up to 10 employees. Grants of maximum €2500 are available along…
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Believe it or not, but the global pandemic, which is continuing to devastate the lives of millions, has taught all, including businesses a lesson. Success for brands now lies in leveraging them to usher in content marketing opportunities. This is quite challenging because businesses shall now have to shift to an entirely new content strategy…
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In the earlier Plus Promotions blogs and vlogs we have covered the impact of the COVID-19 pandemic and the associated lockdowns on small and large businesses in Ireland as well as other countries in Europe. Today, better financial management to embolden positive cash flow is paramount to the survival of companies and maintain solvency. As cost-cutting is…
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